State-of-the-art machines and systems for conveying, sorting and grading lumber
The family company was established in 1952 and and is now managed by second- and third-generation family members, Hansjörg Springer and his sons Gero and Timo.
Springer has an international reputation as a successful, innovative family company, manufacturing systems for the wood-processing industry and for municipal engineering. Continuous development and technological creativity are features of our company history.
Corporate Design for Springer
Springer wanted to develop a completely consistent corporate design in close cooperation with the product design. The necessary variety of expertise covering all the creative areas was found at formquadrat.
By means of a value-finding process with the involvement of brand expert, Michael Brandtner, strengths as well as features which distinguish it from the competitors were worked out and then incorporated into a corporate design concept.
In a further step these values were worked into the design creation of all the corporate fields. From the logo to products right up to the trade fair presentation.
